SOCIAL HIPPOS FOR FOOD AND DRINK
We have identified difficulties that food and drink industry face in attracting new customers and have solutions.GET IN TOUCH WITH AN EXPERT
According to the National Restaurant Association, there were over 1 million restaurants in the United States in 2021. With such a high number of options available, it can be difficult for a restaurant to stand out and attract new customers. This is especially true in highly competitive markets or tourist areas where there are numerous restaurants vying for the same customer base. In order to differentiate themselves, restaurants must have a unique selling proposition and effectively communicate it to potential customers.
In today's digital age, it is crucial for businesses to have a strong online presence in order to attract new customers. However, a survey by Toast found that only 44% of independent restaurants have a website, and only 41% have a social media presence. This can be a major disadvantage for restaurants, as many customers use the internet to search for and discover new restaurants. Without a strong online presence, restaurants may miss out on potential customers who are unable to find them online.
Online reviews on platforms like Yelp have a significant impact on a restaurant's reputation. A study by Harvard Business School found that a one-star increase in a Yelp rating can lead to a 5-9% increase in a restaurant's revenue. Conversely, negative reviews can discourage potential customers from visiting a restaurant. This is especially true if a restaurant has a large number of negative reviews, as it may signal to customers that the restaurant has consistently poor service or food quality.
For restaurants located in areas with limited foot traffic, it can be challenging to attract new customers without a strong online presence or marketing efforts. A survey by the National Restaurant Association found that 46% of restaurant-goers decide where to eat based on the restaurant's location. This means that restaurants located in areas with less foot traffic may struggle to attract new customers simply due to their location. In order to overcome this challenge, it is important for these restaurants to have a strong online presence and utilize effective marketing strategies to drive customers to their location.
The preference for online shopping remains strong, with 56.6% of customers favoring eCommerce platforms for reasons such as 24/7 availability, convenience, discount codes, health safety, and speed. While online shopping dominates global commerce sales, data also indicates that almost half of customers still prefer brick-and-mortar stores. Businesses adopting an omnichannel approach can cater to diverse customer preferences, ensuring a seamless shopping experience across multiple channels.
THE NEW WAY TO HIRE YOUR MARKETING TEAM
With a fixed price package, restaurants only need to pay a single fee for all the marketing and design services they receive. This eliminates the need to manage multiple invoices or quotes from different contractors.
Fixed price packages provide restaurants with a clear idea of the cost of the services they are receiving, making it easier to budget and plan for marketing and design expenses
With a fixed price package, restaurants have a single point of contact for all their marketing and design needs. This can be especially helpful for restaurants that may not have a dedicated marketing or design team in-house.