SOCIAL MEDIA GLOSSARY
Explore our comprehensive list of widely used terms in the social media marketing landscape. Stay informed and avoid confusion with industry jargon. This convenient resource is your go-to guide for familiarizing yourself with the key terms in the field.
A
Aspect-based Sentiment Analysis
Aspect-based Sentiment Analysis breaks opinions into smaller parts using AI, understanding specific feelings from various sources like social media to provide deeper business insights and improve customer experiences.
Artificial Intelligence
Artificial Intelligence (AI) refers to computer systems designed to perform tasks that typically require human intelligence. It includes various technologies like machine learning, neural networks, natural language processing, and computer vision to analyze data, make decisions, and solve problems, impacting fields such as health, marketing, and security.
Algorithm
An algorithm is a step-by-step set of instructions or rules designed to solve a problem or perform a task. In the context of social media, algorithms are used to curate and organize content in users' feeds based on engagement, preferences, or specific criteria rather than presenting posts sequentially.
B
BeReal
BeReal is a photo-sharing app encouraging users to post one unedited, authentic photo daily, fostering genuine moments and interactions. It promotes timely, unfiltered posts within a two-minute window and utilizes RealMojis for reactions instead of traditional 'likes'.
Brand Authenticity
Brand authenticity involves proving claims and maintaining transparency, especially in the era of social media, to foster strong customer relationships. It goes beyond honesty, emphasizing consistent actions that align with a brand's values and promises, attracting consumers, particularly younger generations, who prioritize genuine brands over discounts or marketing tactics.
Brand Style Guide
A Brand Style Guide serves as a reference defining a brand's visual and verbal identity across different platforms. It includes elements like mission statements, color schemes, typography, and tone of communication to ensure consistency in brand representation and messaging.
Business Objectives
Business Objectives are measurable goals that guide a company's growth and direction. They provide a clear path for resource allocation and focus on various aspects such as revenue generation, operational efficiency, customer satisfaction, and overall growth. These objectives are crucial for maintaining alignment with the company's goals and adapting to changing situations.
Brand Advocate
A Brand Advocate is someone who passionately promotes a brand through organic marketing efforts. They can be customers, employees, partners, or influencers who authentically endorse a brand, boosting its visibility, validating offerings, and attracting new markets through word-of-mouth promotion. Identifying and nurturing these advocates is key for effective marketing strategies.
C
Chatbot
A chatbot is a computer program designed to simulate conversation with human users, typically through text or voice interactions. They use artificial intelligence and natural language processing to understand queries and provide automated responses, assisting users with various tasks or inquiries in real-time.
Character count
The character count for the definition of 'Chatbot' is 268 characters, including spaces and punctuation.
CPM
CPM stands for 'Cost Per Mille' or 'Cost Per Thousand.' It's a marketing term indicating the price an advertiser pays for one thousand views or impressions of their advertisement.
Carousel ads
Carousel ads are a type of advertising format on social media platforms that enable users to swipe or scroll through multiple images or videos within a single ad unit. These ads allow for showcasing various products, services, or features in a sequence, each with its own link, providing a more engaging and interactive experience for viewers.
Creative Commons
Creative Commons is a licensing system that allows creators to share their work with specific permissions for others to use, share, or modify it. It provides a flexible range of licenses that creators can apply to their work, indicating how others can use their content while retaining certain rights. It aims to encourage sharing and collaboration while respecting copyright.
Clickbait
Clickbait refers to content—usually headlines or thumbnails—that uses sensationalism, exaggeration, or misleading tactics to attract clicks or views. It aims to entice users to click through to a webpage or content, often leading to disappointment when the actual content doesn't deliver what was promised.
Content Curation
Content curation involves gathering, organizing, and presenting information or content from various sources around a specific topic or theme. It includes selecting, annotating, and sharing relevant content to add value and cater to a specific audience, often through blogs, social media, or newsletters.
Click-Through Rate (CTR)
CTR is a metric used in online advertising that measures the percentage of users who clicked on a specific link out of the total number of users who viewed the page, email, or advertisement. It's a crucial indicator of the effectiveness and engagement level of an ad or webpage.
Cover Photo
A cover photo is the large, prominently displayed image at the top of a social media profile or webpage. It serves as a visual representation of the individual, brand, or page and often conveys essential information or the essence of the content. Cover photos are commonly used on platforms like Facebook, Twitter, and LinkedIn to make a strong first impression and establish identity.
Call to Action (CTA)
A Call to Action is a prompt or instruction that encourages users to take a specific action, such as signing up, subscribing, buying, or engaging with content. CTAs are commonly used in marketing materials, websites, and advertisements to guide users towards desired actions, making them crucial for driving conversions and engagement.
Crowdsourcing
Crowdsourcing gathers ideas, services, or content from a large online group. It taps into collective intelligence for tasks like problem-solving or content creation, utilizing diverse contributions to achieve specific goals.
Cost Per Click (CPC)
Cost Per Click is a pricing model used in online advertising, where advertisers pay a fee each time a user clicks on their ad. It's a common metric in platforms like Google Ads, where advertisers bid on keywords, and the cost they incur is based on the actual clicks their ads receive.
Conversion Tracking
Conversion tracking is a method used in digital marketing to monitor and measure the actions users take after interacting with an advertisement or marketing campaign. It helps assess the effectiveness of campaigns by tracking specific actions, such as purchases, sign-ups, or downloads, allowing marketers to optimize strategies based on the performance of these actions.
Co-Marketing
Co-marketing involves collaborating with another brand or company to jointly promote a product or service. It leverages the strengths and audiences of both parties, allowing them to share resources, marketing efforts, and audiences for mutual benefit. Co-marketing partnerships can range from joint campaigns to shared content creation, expanding reach and driving engagement.
Conversational Commerce
Conversational commerce refers to using messaging, chat, or voice interfaces to interact with customers and facilitate online transactions. It involves leveraging chatbots, AI, or live messaging platforms to engage customers in personalized, real-time conversations, assisting them in product inquiries, purchases, or customer service. This approach aims to enhance user experience and streamline the buying process within messaging apps or websites.
Content Marketing
Content marketing shares valuable, tailored content to engage a specific audience, aiming to build trust, awareness, and drive action through blogs, videos, and social media.
D
Doom Scrolling
Doomscrolling refers to the habit of endlessly scrolling through negative or distressing online content, often exacerbating feelings of anxiety or depression.
Direct Response
Direct response is a marketing approach prompting immediate actions from customers, often elicited through explicit calls to action in advertisements or campaigns.
Demand Generation
Demand generation involves creating interest and awareness in products or services to drive consumer demand and interest, typically through marketing initiatives.
Direct Message (DM)
A Direct Message, commonly abbreviated as DM, is a private message sent on social media platforms or online communication channels, enabling direct, one-to-one conversations between users.
E
Edge Rank
Edge Rank was Facebook's former algorithm that determined the order and visibility of content in users' newsfeeds based on relevance, affinity, and time. It's now evolved into a more complex system, focusing on personalized content delivery.
Emoji
Emojis are small digital icons used in messaging or social media to express emotions, ideas, or concepts visually, adding context or tone to written communication.
Engagement Rate
Engagement rate measures the level of interaction users have with content, calculated by dividing engagement actions (likes, comments, shares) by the total reach of the content, providing insights into audience interaction and content performance.
F
Facebook Retargeting
Facebook retargeting is a marketing strategy that involves displaying ads to users who have previously interacted with a brand's website or content, aiming to re-engage them and encourage conversions.
Facebook Reach
Facebook reach measures the total number of unique users who have seen a piece of content, indicating the extent of its exposure within the platform.
Facebook Lookalike Audience
A Facebook Lookalike Audience is a targeting feature that identifies and targets users similar to an existing customer base, leveraging shared characteristics to expand a brand's reach to new, relevant audiences.
Facebook Note
Facebook Note was a feature allowing users to publish longer-form content, similar to a blog post, directly on their profile or page.
Facebook Share
Facebook Share is a function enabling users to repost or distribute content from others' profiles or pages onto their own timelines, amplifying its visibility.
Facebook Comment
Facebook Comment is a feature allowing users to respond to posts or content with their thoughts, opinions, or feedback, fostering interaction and conversation.
Facebook Business Page
A Facebook Business Page is a dedicated page for businesses, brands, or organizations on the platform, providing a space to showcase products, services, and engage with customers.
Facebook Messenger
Facebook Messenger is the platform's instant messaging service, allowing users to send text, images, videos, and more, either individually or in groups.
Facebook Reactions
Facebook Reactions are emojis used as alternatives to the traditional 'Like' button, offering users more nuanced ways to express emotions about posts.
Facebook Boost Post
Boost Post is a feature allowing page owners to pay to increase the visibility and reach of their posts to a wider audience.
Facebook Ads Manager
Facebook Ads Manager is a tool used to create, manage, and analyze advertising campaigns on the platform, providing detailed insights and controls over ad performance.
Facebook Offers
Facebook Offers allow businesses to create and share discounts or promotions with their audience, encouraging engagement and driving sales.
G
Google My Business
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across various Google services, including Maps and Search. It enables businesses to control their information, interact with customers, and gain visibility in local search results.
GIFs
GIFs are animated image files, often used for humorous or expressive purposes in digital communication. They consist of a short, looped animation or a series of frames, providing a quick and visual way to convey emotions or reactions in messages or social media.
H
Hashtag
A hashtag is a word or phrase preceded by the '#' symbol, used on social media platforms to categorize content and make it discoverable by users interested in a specific topic. It helps in organizing and indexing content, allowing users to find and engage with posts related to a particular theme or conversation.
I
Instagram Reels
Instagram Reels are short, engaging videos on Instagram lasting up to 60 seconds, allowing users to create and share fun, edited content with music, effects, and filters.
Instagram Highlight Covers
Instagram Highlight Covers are customizable icons used to categorize and represent saved Stories on a user's profile, providing a visually organized display.
Inbound Marketing
Inbound marketing involves attracting, engaging, and nurturing potential customers by delivering valuable content tailored to their interests, guiding them naturally towards a brand or product.
Instagram Caption
An Instagram caption is the accompanying text or description for a photo or video post, used to provide context, tell a story, or engage the audience.
Instagram Comment
An Instagram comment is a user's response or feedback to a post, fostering interaction and conversation between content creators and their audience.
Influencer
An influencer is an individual with a significant online following and impact within a specific niche, capable of influencing others' opinions, behaviors, or purchase decisions.
Influencer Marketing
Influencer marketing involves partnering with influencers to promote products or services, leveraging their credibility and reach to enhance brand awareness and engagement.
Instagram Pod
An Instagram Pod is a group of users collaborating to boost engagement by regularly interacting with and supporting each other's content on the platform, aiming to increase visibility within Instagram's algorithm.
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K
Key Performance Indicator (KPI)
KPIs are measurable values used to gauge the success of an organization or project in reaching its goals, aiding in decision-making and performance assessment.
L
Live Streaming
Live streaming involves broadcasting real-time video content over the internet, allowing audiences to watch events, presentations, or interactions as they happen, fostering immediate engagement and interaction.
LinkedIn Pulse
LinkedIn Pulse, now known as LinkedIn News, was a feature showcasing personalized news and articles on the LinkedIn platform, offering users curated content based on their interests and connections.
Lead Generation
Lead generation is the process of attracting and converting potential customers into prospects or leads interested in a product or service, usually through marketing initiatives or strategies.
M
Multilingual Sentiment Analysis
Multilingual sentiment analysis involves analyzing opinions or emotions expressed in different languages across various sources, aiming to understand sentiments towards a product, service, or brand in a multilingual context.
Machine Learning
Machine learning refers to the use of algorithms and statistical models enabling computers to learn and improve from data without explicit programming, facilitating tasks like predictions, classifications, or pattern recognition.
Multi-channel Attribution
Multi-channel attribution is a marketing analysis method that assigns credit to various touchpoints or channels contributing to a conversion or sale, providing insights into the effectiveness of each channel in the customer journey.
Marketing Automation
Marketing automation involves using software or tools to automate repetitive marketing tasks, such as email campaigns, social media posting, or customer segmentation, streamlining processes and improving efficiency.
Meme
A meme is a piece of content, often humorous or culturally relevant, spread rapidly through social media, carrying an idea, behavior, or style that spreads virally among users.
Microblog
A microblog is a platform allowing users to share short, concise posts or updates, typically containing brief text, images, or links, fostering quick and frequent communication.
Marketing Funnel
A marketing funnel represents the stages a potential customer goes through from awareness to purchase, typically divided into stages like awareness, interest, consideration, and conversion.
Midroll
Midroll advertising refers to advertisements played in the middle of an online audio or video content, such as podcasts or videos, providing a commercial break during the content.
Marketing Proposal
A marketing proposal is a document outlining strategies, objectives, and tactics designed to achieve marketing goals, often presented to clients or stakeholders as a plan for campaign implementation.
N
Named Entity Recognition
Named Entity Recognition (NER) is a natural language processing technique that identifies and categorizes named entities (such as names, organizations, locations) within text data, aiding in information extraction and analysis.
Natural Language Processing
Natural Language Processing (NLP) is a field of artificial intelligence that focuses on enabling computers to understand, interpret, and manipulate human language, facilitating tasks like language translation, sentiment analysis, and text generation.
Net Promoter Score (NPS)
Net Promoter Score (NPS) is a metric used to measure customer satisfaction and loyalty based on the likelihood of customers recommending a company's product or service to others, categorized into promoters, passives, and detractors.
Niche Marketing
Niche marketing involves targeting a specific and well-defined segment or subgroup within a market, tailoring products, services, or marketing efforts to meet the unique needs or preferences of that niche audience.
Newsjacking
Newsjacking refers to the practice of leveraging or associating a brand or content with a trending news story or event to gain attention, capitalize on public interest, or insert the brand's message into the conversation.
O
Outbound Marketing
Outbound marketing is a traditional marketing approach that involves actively reaching out to potential customers through techniques like cold calling, direct mail, or advertising to generate leads or sales.
Open Graph
Open Graph is a protocol used by social media platforms, like Facebook, enabling websites to integrate rich and structured metadata, enhancing how content is displayed and shared across social networks, providing a more engaging and informative experience for users.
P
Profile Picture
A profile picture is a visual representation, typically a photo or image, used on social media or online platforms to identify a user, providing a visual identity or representation of an individual or brand.
Pinterest Board
A Pinterest board is a digital collection or grouping of pins, representing a user's curated content around a specific theme, interest, or topic on the Pinterest platform, allowing users to save, organize, and share visual content.
Personal Brand
Personal brand refers to the unique image, reputation, or impression that an individual creates and promotes about themselves, showcasing their skills, values, and expertise in a way that distinguishes them from others and shapes how they are perceived by their audience or industry.
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R
Return on Relationship
Return on Relationship (RoR) is a metric measuring the value and impact of relationships fostered between a brand and its audience or customers, emphasizing engagement, trust, and loyalty rather than solely financial transactions.
Referral Traffic
Referral traffic refers to website visitors directed from external sources or websites other than search engines, such as social media platforms or other websites, contributing to site visits through referrals.
Regram
Regram is a term used on Instagram when a user reposts another user's photo or content on their own profile, typically with credit given to the original creator.
Repin
Repining occurs on Pinterest when a user saves or re-shares another user's pin onto their own board, amplifying the visibility of the original content.
Rich Pin
A Rich Pin on Pinterest is an enhanced pin format containing additional information, such as product details, recipe ingredients, article information, or app install buttons, providing more context and engagement potential.
Real-Time Marketing
Real-time marketing involves creating and delivering content or campaigns on-the-fly in response to current events, trends, or customer interactions, leveraging immediate and relevant messaging for timely audience engagement.
Retargeting
Retargeting is a digital marketing strategy targeting users who have previously interacted with a brand's website or content, displaying ads to re-engage them and encourage conversions based on their previous actions or interests.
S
Semantic Search
Semantic search refers to search engines' ability to understand the intent and context behind a user's query, delivering more relevant results by considering the meaning of words and the relationship between them rather than relying solely on keyword matching.
Snapchat Memories
Snapchat Memories is a feature allowing users to save and revisit their previously shared snaps or stories within the Snapchat app, creating a personal collection of moments.
Snapchat
Snapchat is a multimedia messaging app enabling users to share photos, videos, messages, and stories that disappear after a certain time set by the sender, known for its fun filters and temporary content.
Shadow Banned
Shadow banning is a practice by social media platforms where a user's content is hidden from others without notification, limiting its visibility and reach, usually due to violating platform guidelines or suspicious behavior.
Social Media Etiquette
Social media etiquette refers to the unwritten rules and norms governing online behavior and interactions, encompassing courteous, respectful, and responsible conduct among users on social platforms.
Social Listening
Social listening involves monitoring and analyzing online conversations, sentiments, and mentions across social media platforms to understand audience perceptions, trends, and brand mentions.
Social Monitoring
Social monitoring is the process of actively observing and tracking social media channels, looking for mentions, discussions, or comments related to a brand, product, or industry, typically using tools to manage and analyze this data.
Social Selling
Social selling is a sales strategy leveraging social media platforms to connect, engage, and build relationships with potential customers, ultimately leading to sales conversions by nurturing leads and providing value through content and interactions.
Social Proof
Social proof is a psychological phenomenon where people tend to follow the actions or behaviors of others in uncertain situations, often seen on social media through likes, shares, testimonials, or reviews, influencing purchasing decisions.
Social Media Automation
Social media automation involves using tools or software to schedule, manage, and streamline social media tasks, such as posting content, engaging with audiences, or analyzing performance, to improve efficiency and consistency.
Social Media Manager
A social media manager is a professional responsible for planning, implementing, and managing a brand's social media strategy, overseeing content creation, engagement, and analytics to achieve marketing goals.
T
TikTok Stories
TikTok Stories is a feature on the TikTok platform allowing users to create and share temporary collections of videos, similar to stories on other social media platforms, available for a limited time.
Throwback Thursday (TBT)
Throwback Thursday, often abbreviated as TBT, is a social media trend where users share nostalgic or old photos, videos, or memories on Thursdays, reflecting on the past.
Twitter Poll
A Twitter Poll is a feature allowing users to create and share polls on the Twitter platform, enabling followers to vote and engage in quick surveys or opinion gathering.
Target Audience
The target audience refers to the specific group or demographic that a brand, product, or service aims to reach and appeal to through its marketing efforts, tailoring content and strategies to meet their needs and preferences.
Twitter List
A Twitter List is a curated group or collection of Twitter accounts organized by a user, allowing for easy monitoring, engagement, or following of specific accounts or interests.
Twitter Handle
A Twitter Handle, also known as a username, is a unique identifier for a Twitter account, preceded by the '@' symbol, used for mentions, replies, or direct communication on the platform.
Twitter Verification
Twitter Verification, represented by a blue checkmark badge, is a status granted by Twitter to authenticate the identity of notable or public figures, brands, or entities on the platform, indicating credibility and authenticity.
U
UTM Code
UTM codes, or Urchin Tracking Module codes, are parameters added to a URL to track and analyze the effectiveness of marketing campaigns by attributing traffic sources, mediums, and specific content, providing detailed insights into user behavior.
URL Shortener
A URL shortener is a tool or service that condenses long URLs into shorter, more manageable links, making them easier to share and distribute across digital platforms like social media, emails, or messages while redirecting to the original longer URL when clicked.
V
Viral Marketing
Viral marketing is a strategy that leverages social networks or other mediums to encourage rapid sharing and distribution of content, resulting in exponential growth and reach as users share the content with their networks. It aims to create compelling, shareable content that spreads quickly and organically among a large audience.
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Y
YouTube Brand Account
A YouTube Brand Account is designed for businesses and creators to manage their presence separately from personal accounts. It offers branded channel features, multiple managers, and access to analytics and ads.
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